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If you want your wholesale jewelry business to be successful, you need to give your customers the best products. It is still winter 2020, but if want to be one step ahead of your customers, you need to start planning ahead. This means looking for the hottest jewelry trends in 2021.

Being up to date with trends makes it easier to search for the right suppliers and find good deals. What's more, it helps you stay ahead of your competition as well, because you already know what customers want.

This year is all about standing out, with oversized and colorful pieces. We are not forgetting the classics either, as pearls and diamonds are on our list as well. Before you start the hunt for your next wholesale purchase, you need some inspiration. Take a look at the following fashion jewelry trends for 2021, to help you get started.


1. Colorful Jewelry


Color is everywhere this year. On clothes, on home décor, and of course, on jewelry. From earthy tones to bright neon, look for colorful pieces that tell a story. If you take a look at some suppliers, you will see they already started introducing colorful jewelry in 2020. Well, the trend is not stopping in 2021 either. Gucci, as well as Moschino's Jeremy Scott, knew this very well, and included colorful jewelry pieces in their fall-winter runway collections. 

You can look for colorful pieces that have some metal elements as well, or simply go for beads and gemstones in lots of combinations. Truth be told, you can never go wrong with colors, and there will always be customers eager to try out your pieces. Just make sure the color combinations work well, and you should be good to go.


2. Oversized Chains


This year, oversized chains are everywhere. From bracelets to necklaces and earrings, get your hands on anything that has oversized links. The links can be rectangular, round, thick, thin, no matter their shape or form, they will be very sought after this winter.

Designers are taking chains to the next level, trying to include them in almost any piece of jewelry. Chain hoop earrings, chunky bracelets, necklaces in various lengths, and bold pieces combined with feminine elements. These are only a few oversized chain trends you need to keep an eye on.

Look for pieces that can be worn on various occasions, but are interesting enough to stand out. Take inspiration from brands such as CHLOÉ and Brandon Maxwell, who have been using chains in their latest collections this year.Your customers will want to buy them right away and this will only bring you profits. Check that the material is high-quality enough so that these oversized chains look bulky and durable enough. 


3. Diamond wear


Diamonds never went out of style, as they are a timeless piece. But for this winter, diamond wear becomes more accessible and a little less classic. Sure, you can go ahead and stock up on some of those classic models (diamond studs and tiny diamond necklaces). But remember to leave room for some more daring pieces as well.


Diamond wear took runways by storm, but they are very popular on social media as well, with celebrities such as Zendaya and Chrissy Teigen featuring delicate diamond pieces in their selfies.

Go for big necklaces that give out a starry night vibe, because they have been all over the runways this year. Star-shaped earrings, decorated with e gemstones, are yet another piece that will be in style this winter, making any bulky outfit stand out.

4. Big Hoops


Hoops have been in and out of style for as long as we can remember, so we are quite used to seeing them popping up on trendy lists from time to time. This time, however, it seems like they are sticking around for more than one season. Designers continue to experiment with different details, materials, and shapes for the past few seasons. This winter we are going to see hoops popping out of every beanie, trust us!

You can never go wrong with the classic metal hoops that everyone will love, so don't be afraid to order some more. If you want to go with the trends, look for pieces that represent the sculptural style of the '80s and '90s.

Hoops are all about going big or going home, so if you have to choose between silver and gold, go with gold. It will give your customers something daring to accessorize their winter outfits with.

5. Heavy Rings

Heavy rings are everywhere on the podium this year, and they have made their way into people's popular preferences as well. The color, shape and form of the ring don't even matter, as long as it's heavy and bold. They can give that something extra to any outfit, making even the most simple outfits instantly pop.
Rings are pretty easy to find at suppliers, but they usually sell very fast as well. After all, who does not love some pieces to accessorize over their gloves this winter? Look for pieces that are bold, either with interesting designs or big gemstones, to make sure your customers have the best options to choose from.
If you look at the runways, this trend should come as no surprise, as all the big names in the industry have used them in their runway shows. Just take a look at the fall/winter collections to get inspiration for hunting new pieces.


6. Pearls


Pears have been a classic for ages now, and if you ask us, they should always be considered a trend. This 2020, they took the fashion world by storm and never left the podium. Pearls came back in style in spring, when popular designers such as Marc Jacobs using them to complete their collections.
Look for timeless pieces that appeal very easy to customers, such as the classic pearl necklace and the big pair of pearl earrings. If your customers are more daring, then you can also look for choker pearl necklaces. Another idea is to search for pieces that can be layered at various lengths, to give out a Chanel-like look.

Pearl hoops are also very in style this year, especially during winter, with Rihanna including one pair in her Fenty collection. Luckily, you don't need to spend a fortune on them, because wholesalers have them at a much more affordable price.


These are the 6 hottest wholesale jewelry trends to watch out for this winter. Make a list and keep it close, so that you know exactly what to look for the next time you go hunting for supplies. This way, your customers will always be satisfied with what they can find in your collection.


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